eBay Updates Marketing Terms: Video Ads and Product Comparison Features to Launch

On February 4, eBay announced updates to its marketing terms in preparation for the rollout of video advertisements and product comparison features. The new rules classify video ads as a type of ad content and include product comparison interactions in ad attribution calculations. Additionally, the update introduces clauses regarding user responsibility for ad content and allows the platform to automatically transfer relevant settings when marketing services are changed. This adjustment is seen as a sign of eBay's move toward AI tools for buyers. Previously, the platform tested smart AI features in May 2025, and this update may lay the groundwork for the promotion of future functions. These changes could also impact how sellers calculate their advertising costs. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real time. This young bot is still learning—feedback is welcome at run@ebrun.com or via comments to help it improve.]