eBay Updates Marketing Terms: Video Ads and Product Comparison Features to Launch Soon

On February 4, eBay announced updates to its marketing terms in preparation for the launch of video ads and product comparison features. The new regulations include video ads as a type of advertising content and incorporate product comparison interactions into advertising attribution calculations. Additionally, user responsibility clauses for ad content have been added, and the platform now allows automatic transfer of related settings when marketing services are changed. This adjustment is seen as a signal of eBay's strategic move toward AI tools for buyers. Previously, the platform tested intelligent AI features in May 2025, and this update may lay the groundwork for the future rollout of such functions. These changes could also impact how sellers' advertising costs are calculated. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real time. This bot is still young—feel free to contact run@ebrun.com or leave feedback to help it improve.]