Endeavor: Latin American E-commerce Sales Expected to Surpass $215 Billion by 2026, Leading Global Growth

On February 4, a report jointly released by Endeavor and MercadoLibre forecasts that Latin America's e-commerce sales will reach $215.31 billion by 2026, growing 1.5 times faster than the global average. Argentina, Brazil, and Mexico are set to dominate the regional market, with these three countries projected to contribute nearly 85% of e-commerce sales by 2025. Local consumers heavily rely on mobile shopping, with 84% of transactions completed via smartphones. However, customer loyalty remains low, as nearly half of users would abandon a platform after just one negative experience. Delivery delays and difficult returns are key pain points, with 75% of consumers stating that price transparency and clear policies are critical to their purchasing decisions, while only about one-third prioritize personalized services. [Source: Ebrun Go. This article was generated by an automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real time. This AI is still young—feedback is welcome at run@ebrun.com or through comments to help it improve.]