Russian Research Institute 'Consumption Index': Russia's Children's Products Sales Decline 8% in 2025

On February 3, data released by the Russian research institute 'Consumption Index' showed that in 2025, the sales revenue of Russia's children's products market decreased by 8% year-on-year. Among them, children's clothing and footwear saw a double-digit decline due to weak demand for winter wear caused by the warm winter weather; toy purchases decreased by 5%; and sales of creative children's products dropped by 13%. At the same time, the average prices of children's products generally increased: the median price for the overall category was 3,022 rubles, up 6% year-on-year; the average price for toys was 670 rubles, an increase of 8%; and the average price for creative products was 919 rubles, up 6%. Analysis pointed out that the decline in sales is closely related to demographic changes, with the drop in birth rates directly leading to reduced demand for products related to infants aged 0-3 and preschool children. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real-time. This bot is still young, welcome to contact run@ebrun.com or leave feedback to help it grow.]