ICMR: Russia's Headphone Market Hits 37 Million Units in 2025, Reaching Five-Year High

According to data from Russian market research firm ICMR released on February 3, headphone and headset sales in Russia reached 37 million units in 2025, marking a five-year high since 2020, with the total market value reaching approximately 82 billion rubles. Compared to the 22 million units sold in 2020, annual sales stabilized at around 25 million units during 2021-2022, surged to 35 million units in 2023, remained at a high level of 34 million units in 2024, and further increased to 37 million units in 2025, showing a consistent upward trend. The market growth is primarily driven by shifts in demand structure and the expansion of the mass-market segment, with consumers increasingly opting for cost-effective products that offer practical features suitable for daily office work, communication, and content consumption. The average selling price is around 2,200 rubles. In terms of brand performance, HOCO and JBL, which focus on the mass market, along with Redmi, which covers balanced price segments, lead in sales volume. Unbranded products hold a significant market share due to their price advantages and wide distribution channels. Although Apple's products have a higher average price, the brand maintains an important position in sales revenue due to its ecosystem advantages and high user loyalty. Currently popular models include the Redmi Buds 6 Play, Huawei FreeBuds SE 2 and 5i, as well as HOCO W35 and EQ2, which balance practicality and affordability. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real time. This AI is still young; please contact run@ebrun.com or leave feedback to help it improve.]