Yandex Market Launches AI-Powered Virtual Fitting Room

On February 3, Yandex Market's premium service Ultima introduced a virtual fitting room feature. Leveraging artificial intelligence and a generative multimodal diffusion transformer model (MMDiT), the function allows users to initiate virtual try-ons directly from product pages. The system not only displays how garments look when worn but also uses AI to generate complete outfit combinations. Try-on results can be saved and shared on social media platforms. Currently available in test mode within the Yandex Market app, the feature is accessible in nine cities: Moscow, St. Petersburg, Yekaterinburg, Krasnodar, Nizhny Novgorod, Novosibirsk, Rostov-on-Don, Tyumen, and Chelyabinsk. It supports most products in the Ultima section, excluding underwear, swimwear, footwear, and accessories. Ultima is set to officially launch in 2024 and already features over 1,300 brands and 3.5 million SKUs, targeting the high-end e-commerce market. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithm in real time. This young AI welcomes feedback at run@ebrun.com or through comments to help it improve.]