Amazon Japan's Four Product Safety Laws to Take Effect Soon! Impacts Multiple Categories; Non-Compliant Listings Face Removal

Ebrun Exclusive, December 23: Amazon has issued a notice titled "Japan Marketplace's Four Product Safety Laws Coming into Effect," urging sellers to take immediate action to avoid product delistings.

Japan's Ministry of Economy, Trade and Industry (METI) recently revised four product safety laws, impacting key categories such as electrical equipment, gas appliances, and children's toys. These changes are significant and will officially take effect on December 25, 2025. The four laws include the Consumer Product Safety Act (PSC), Electrical Appliance and Material Safety Act (PSE), Gas Business Act (PSTG), and Liquefied Petroleum Gas Act (PSLPG).

Amazon highlighted that the core updates involve two major regulatory changes:

1. New Safety Standards: Establishing new technical safety standards for toys intended for children under three years old, covering technical requirements, age-appropriateness guidelines, mandatory warning labels indicating the target age, and displaying the Child PSC mark.

2. Importer Registration Requirement: Overseas sellers of regulated products must register with METI as specified importers and appoint a domestic manager in Japan.

According to Amazon's notice, sellers offering electrical products, mobile device batteries, toys for infants and toddlers under 36 months, baby cribs, laser pointers, bicycle helmets, city gas appliances, household gas stoves, and propane gas equipment—especially those shipping directly from overseas to Japanese consumers using Fulfillment by Amazon (FBA)—must act promptly to comply. Failure to meet the legal requirements of the four safety laws by December 25, 2025, will result in non-compliant products being barred from sale in Japan. (Note: Sellers listing products within Japan or whose products are not regulated by the Four Product Safety Laws need not take action.)

Additionally, affected products already stored in Amazon fulfillment centers before December 25 or with FBA shipment orders created and in transit by that date are exempt from the new requirements.

Amazon advises sellers to currently: verify if their products fall under regulation, designate a domestic manager in Japan, prepare business declaration documents, complete product technical standard testing, update product labels and compliance markings, and conduct and retain self-inspection records.