Kuaishou's Business Ecosystem Gets Another Upgrade: Restructuring the Three Core Business Scenes of E-commerce, Local Services, and Commercialization

On September 30th, Kuaishou announced that it would upgrade its commercial ecosystem, restructuring the business scenes of local services, e-commerce, and commercialization to better serve long-term business operations. In this adjustment, the Local Life Division was officially renamed as the Life Service Division, and local and lead advertisements were incorporated into this division; the original internal circulation e-commerce in the commercialization sector was integrated into the E-commerce Division. The adjusted Commercialization Division will provide the platform with support for mid-tier advertising capabilities and focus on the development of content consumption, integrated platforms, brand marketing, influencer networks, and Kuaishou Alliance.