Smart home appliance brand MOVA shines in CES and will vigorously develop overseas offline channels by 2025

[Ebrun Original] CES 2025 (Consumer Electronics Show) was held in Las Vegas, USA from January 7th to January 11th local time. MOVA, a high-end smart home appliance brand from China, made its debut at CES for the first time with core products such as sweeping robots, floor scrubbers, electric toothbrushes, and 11 pioneering technologies, and officially announced the "Global full-category three-year quality assurance" (the industry standard being two years) service commitment at the exhibition.

According to a responsible party, MOVA's three products received a total of six awards at CES, including the sweeping robot V50 Pro Ultra which won the "Best in Show CES 2025", "Best of CES 2025", and "CES 2025 Innovation Award"; the floor scrubber X4 Pro which received the "CES Picks Award 2025" and "CES 2025 Innovation Award", as well as the electric toothbrush Fresh Pro which won the "Best of CES 2025" award.

It is reported that as a new and cutting-edge smart home appliance brand founded in May 2024, MOVA has successfully entered more than 30 countries and regions around the world, covering North America, Europe, Southeast Asia, East Asia, the Middle East, and other regions. In the North American market, MOVA officially entered the United States in November 2024, and is now mainly sold through online channels such as Amazon and independent stations, while also actively expanding offline channels; in the European market, since September 2024, MOVA has entered countries such as Germany, France, Italy, Spain, Switzerland, and the Benelux, with sales channels including Amazon, independent stations, as well as local well-known offline retail channels such as MediaMarkt, Unieuro, and Electro Depot.

Regarding the market plan for 2025, the above-mentioned official stated that MOVA has achieved impressive results in e-commerce platforms in many regions over the past year, and in 2025 it will vigorously develop offline channels, enter high-end department stores, supermarkets, etc., while strengthening cooperation with distributors to enhance the brand's visibility and sales. Meanwhile, MOVA will continue to expand into more regions around the world, further building an efficient global supply chain, product, channel marketing, and after-sales service system.

For many overseas consumer hardware companies, this year's CES is an important event to start the year. MOVA also expressed the hope that through such an international event, it will enhance its brand influence, strengthen industry technical exchanges, and expand global cooperation opportunities, as well as collect feedback and suggestions on products from consumers, industry experts, and the media.

Regarding the omnipresent AI topic at CES, the related MOVA official also mentioned that the application of AI has gradually popularized smart home products, and users can control home appliances through voice commands. It is expected that sweeping robots will become the mobile control center for smart devices in the home, enhancing the convenience of life. It pointed out that the AI innovation paradigm for smart hardware presents three major trends:

First, specialization. Taking the floor scrubber as an example, AI innovation will focus on intelligent technology improvement, optimize user experience, focus on environmental protection and energy conservation, achieve multi-functional integration, and deeply integrate with IoT technology;

Second, integration. AI hardware is gradually being integrated into more devices, such as mobile smart home devices, etc., realizing the popularization of artificial intelligence technology;

Third, customization. AI hardware design is paying increasing attention to customization according to the needs of different application scenarios, such as the language model carried on the sweeping robot.