TikTok Shop US November Ranking: 19 Influencers Sold Goods with GMV Exceeding $1 million. The Top Store Earns Over $13 Million Per Month

[Ebrun Original] After entering the peak season for cross-border e-commerce in October, the overall sales of TikTok Shop in the US also experienced a significant increase in November. Starting in mid-November, the TikTok Shop in the US entered the Black Friday early bird period, followed by themed days and Peak Day, which drove the GMV sprint for the entire month to an annual peak.

According to monitoring by the third-party data intelligence platform Echotik, the top five hot-selling categories in the US TikTok Shop in November were the same as the previous month. They were respectively care and beauty, women's clothing, health, mobile phones and electronic products, and sports and outdoors.

In terms of the overall platform store sales ranking, Tarte Cosmetics from the care and beauty category took the top spot with a monthly sales of approximately $13-14 million, followed by Goli Nutrition from the health category with a monthly sales of roughly $9-10 million. The vevor store from the tools and hardware category ranked third.

In terms of influencer sales, a total of 4 influencers had monthly sales exceeding $2 million in November, and the number of influencers with monthly sales in the range of $1-2 million in November reached 15, including even an influencer with just over 10,000 fans but had sales exceeding $1 million per month.

In order to further showcase the development of TikTok Shop in the US, Ebrun Power jointly with Echotik has compiled the latest rankings for November 2024. The list covers the top 20 store sales in the US, the top 20 influencer sales in the US, the top 5 hot-selling categories, and the top 20 store sales in each hot-selling category.

（Data Disclaimer: The list data is provided by the third-party data intelligence platform Echotik, covering the period from November 1, 2024, to November 30, 2024. These are unofficial estimated sales, and the actual sales may vary. We seek your understanding.)

I. Overall Store Sales Ranking

Looking at the overall store sales ranking of all the stores on the platform, out of the top 20, there are the most stores in the health category, accounting for 7 in total. Following that, the stores from the care and beauty category occupied 6 spots. The number of stores from the mobile phone and electronic products category occupied 2 spots. Stores from the tools and hardware category, cars and motorcycles category, sports and outdoor category, women's clothing category, and kitchenware category each have 1 store in the Top 20.

The sales of the Top 20 stores in November all exceeded $3 million. Among them, there is one store with monthly sales exceeding $10 million, Tarte Cosmetics from the care and beauty category; there are as many as 10 stores with monthly sales exceeding $5 million (but less than $10 million).

II. Influencers' Driving Sales Ranking

Among the top 20 influencers driving sales, "jordyn_gunderson" with 110,000 fans ranks first with an estimated monthly sales of $2-3 million; followed by "atca83", "popmart.usshop", "datcraft", with monthly sales all exceeding $2 million; and the number of influencers with monthly sales in the range of $1-2 million reached 15.

III. Hot-Selling Categories and Sales of Stores Under Each Category

In terms of sales ranking, the hot-selling categories in November were care and beauty, women's clothing, health, mobile phones and electronic products, sports and outdoors, household items, toys and hobbies, home appliances, fashion accessories, and collectibles. Of these, the sales proportion of care and beauty accounted for over 20%, women's clothing accounted for approximately 12%, health accounted for 7.76%, mobile phones and electronic products accounted for 6.92%, and sports and outdoors accounted for 5.69%.

For the performance of the top five hot-selling categories, Tarte Cosmetics from the care and beauty category was the sales champion in November with an estimated sales of $13-14 million; TYMO-BEAUTY and wavytalk, with monthly sales between $6.5-7 million, followed by medicube and Herfessmartlife, with the former having a monthly sales of about $5.5-6 million, and the latter a monthly sales of about $3.5-4 million.

For women's clothing, the store "Comfrt" took the crown for the category with over $4 million in sales in November; "FeelinGirl LLC" and "Hsia-Bras", ranked second and third, each had sales ranging from $3-4 million in November; followed by "O QQ" and "Pacsun".

For the health category, store "Goli Nutrition" took the first place with monthly sales of $9-10 million, far ahead of "MaryRuth's" in second place (monthly sales between $5.5-6 million).

For the mobile phones and electronic products category, out of the top 20 stores, around 17 achieved sales in the millions in November, with MINISO.US, a store from the creative mobile phones and electronic products category, taking first place with $5-5.5 million in monthly sales.