TikTok Shop ignites the battle in Southeast Asia during the Double 11 event: Multiple incentive policies guide merchants to increase live streaming

[Ebrun Original] Shortly after the 10.10 grand promotion, TikTok Shop's Southeast Asian cross-border e-commerce has quickly begun gearing up for the biggest shopping event of the year—Double 11. It released an activity calendar, a best seller list for the grand promotion, a guide for merchants gearing up, and platform-related favorable support policies.

It is reported that this year, TikTok Shop's Southeast Asian cross-border e-commerce will conduct the 11.11 shopping extravaganza from November 2nd to November 12th. Singapore will hold the event from November 2nd to November 11th, lasting for 10 days; the Philippines event is scheduled from November 5th to November 11th, lasting for 7 days; the Malaysian event is scheduled from November 7th to November 11th, lasting for 5 days; the Thailand event is scheduled from November 7th to November 11th, lasting for 5 days; and the Vietnam event is slated from November 8th to November 12th and will last for 5 days.

Regarding the preparation strategy, the TikTok Shop official points out that inventory management, participation in online live broadcasts, and capturing the low-penetration and high-potential product trend in Southeast Asia are the three most important "movements."

Regarding inventory, it is important to effectively manage stock to ensure ample goods and contribute to sustained exposure during the grand promotion, achieving high sales volumes. For this reason, the platform has rolled out corresponding favorable policies, such as TikTok Shop's setting up of video ranking competitions and new star contests specifically for the Southeast Asia 11.11 grand promotion, using methods such as cash, vouchers, and exposure support to incentivize merchants to publish short video content with purchase links; and also providing subsidies and additional allowances for merchants participating in flash sale activities.

As for live streaming, TikTok Shop has introduced activities like live streaming contests, live streaming flash sale events, new star contests, and Syok vouchers, using bonuses, vouchers, and exposure incentives to guide merchants to leverage live streaming to capture the 11.11 grand promotion explosion.

On the product selection front, based on the bestselling category trends of TikTok Shop's 10.10 grand promotion, low-penetration, high-potential products such as nail care and lip-care beauty essentials in personal care, outdoor home essentials and household cleaning essentials in home daily necessities, fashion accessories and women's innerwear in the clothing, shoes, bags, and accessories categories, and audio-visual equipment and air humidifiers in the 3C digital appliances category reflected potential. This also provides a product direction guideline for merchants gearing up for the 11.11 grand promotion.