Amazon launches Amazon SEND sea freight service to meet the needs of sellers for large-scale replenishment

[Ebrun Original] Recently, Amazon Global Selling announced the launch of a new sea freight service as part of Amazon SEND (the "Amazon Global Selling Partner Program") based on the small air transportation service to meet the needs of sellers for large-scale replenishment. Currently, the service has been first launched on the Amazon US site, and will subsequently be opened on the Japan site and Europe site.

It is understood that Amazon SEND is a cross-border logistics service in the overall solution of Supply Chain by Amazon, covering pick-up, export declaration, mainline air transportation, import customs clearance, and end delivery. It involves the third-party logistics carriers selected by Amazon to ship the sellers' warehoused goods from China to Amazon's warehouse in the destination country, providing sellers with one-stop FBA head entry warehousing services. Currently, it has been opened on the Amazon US, Germany, UK, Japan, Australia, and Middle East sites.

Since its launch last year, Amazon SEND air transportation service has been well received by merchants due to its fast delivery, stable performance, and simple operation. Recently, its newly launched sea freight service offers three transportation methods—ordinary, fast, and super-fast, with the corresponding delivery times from slowest to fastest.

Compared to air transportation, sea transportation often has the advantages of large volume and low cost, but also the disadvantages of long shipping periods and high cargo damage rates. Therefore, sellers need to consider factors such as the characteristics of the product categories and operational needs in order to choose the most suitable mode of transportation.

According to relevant information, Amazon SEND's air transportation service is mostly suitable for testing new products and urgent replenishment by sellers. For the former, the shipping volume requirement is low, allowing for small-scale testing to reduce unnecessary trial and error costs and lower inventory risks. As for the latter, as the average delivery time to the US site is 4-12 days, it can help sellers replenish during major promotions. Amazon SEND's sea freight service can meet the needs of retailers for large-scale replenishment, with multiple service time options available, providing more flexibility for scheduled shipments. In other words, the sea freight service of Amazon SEND complements the air transportation service, meeting the different shipping needs of sellers.

In addition, according to the official introduction, the advantages of using Amazon SEND's sea freight service include: sellers being able to use Amazon's agreed prices, which are lower than products of simultaneous effectiveness, helping reduce the sellers' first-leg logistics costs; providing door-to-door full-service and professional customs clearance services by the cooperating carriers can reduce the operating costs for sellers; and the first-leg warehousing processes (shipping/replenishing, order tracking, warehousing, etc.) are all integrated with the seller's platform, making it simpler and more stable.