Temu's registered users in South Korea have grown by over 10 times in half a year, and the cost-effective strategy has shown remarkable results

[Ebrun Original] On February 21st, Pinduoduo's cross-border e-commerce platform Temu recently achieved outstanding results in the South Korean market. According to the statistics from South Korean mobile market research company WiseApp, Temu's registered users on the South Korean site soared from 520,000 in August last year to 5.7 million in January this year, an increase of more than 10 times.

It is reported that Temu entered South Korea in July last year, attracting many local South Korean consumers with free gifts and bonus points. The platform also provides up to 90% discounts, unconditional returns within 90 days, and bonuses of hundreds of thousands of Korean won in the South Korean market.

In addition, Temu continues to use its "social division" strategy in South Korea. Its users can earn points and gifts by inviting friends to join the platform. They must invite at least 7 friends to receive the "first reward", which means points, and invite up to 60 friends to receive free gifts advertised.

Thanks to its astonishing development speed, Temu's rapid rise has attracted widespread attention in the South Korean e-commerce industry. Some analysts believe that Temu's success stems from its skillful use of South Korean consumers' social networks and thrifty psychology. Temu's viral marketing model can not only expand its user base, but also enhance user loyalty and activity. Additionally, Temu's free gifts and bonus points can stimulate users' desire to make purchases, thereby increasing the platform's transaction volume and revenue.

Currently, Temu has established sites in 49 countries worldwide, covering multiple regional markets such as North America, Latin America, Oceania, Southeast Asia, Europe, and the Middle East, achieving a GMV of up to $18 billion and 467 million MAU, making it the second largest e-commerce platform after Amazon.