TikTok launches new creator IP project to further improve brand creator marketing efficiency

[Ebrun Original] Recently, TikTok for Business Global Business Center, together with TikTok Creator Marketplace, launched the "TikTok Premier Selection" creator marketing solution, which will be based on the platform's data strategy advantage, service provider ecosystem operations capabilities, to provide overseas advertisers with a one-stop creator marketing service solution for scientific pre-screening, customized product effectiveness strategies, performance services, and audience retargeting, and integrates high-quality platform resources to help improve the quality and efficiency of overseas brand creator marketing.

It is understood that TikTok's official also outlined the specific process for merchants to cooperate with this project:

Step 1: Select creators to find the most suitable partners. This project will customize pre-screening data dimensions for creators that match the needs of advertisers in different industries, such as creator basic information, account health, and creator business capabilities, in order to match corresponding tier-1, middle-tier, and tail-tier creators, creating the most suitable creator matrix.

Step 2: Develop an overall advertising strategy based on the brand's advertising goals, and achieve efficient user conversion by heating up creator promotional content through brand advertising, bidding advertising, and non-standard resources.

Step 3: During the brand event, expand the interest audience through the use of the Search Banner ad product, and combine creator content to reach new user groups. After the event, the system will capture user groups related to the creators and precisely retarget these key user groups for enhanced subsequent conversions, thereby solidifying brand assets.

Step 4: For merchants concerned about "scientific and accurate measurement of cooperation effects with creators", the project provides Brand Lift Study, Conversion Lift Study, Full Funnel testing and measurement methods, helping merchants more accurately measure the actual effects of TikTok creator cooperation and advertising.