Alibaba.com launches semi-supervised hosting, setting up exclusive venues for the March New Trade Festival

[Ebrun Original] On February 19th, Alibaba's semi-supervised hosting was officially launched in 6 countries: the United States, Canada, Mexico, the United Kingdom, Germany, and France. The products participating in the semi-supervised hosting are labeled with "Alibaba Guaranteed" and include accurate delivery times, fixed prices, and after-sales guarantees, etc. to attract more spot buyers.

(The front page of Alibaba's semi-supervised hosting)

It is reported that during the "New Trade Festival" in March of this year, Alibaba will set up a dedicated venue for semi-supervised hosted products. In related marketing activities, semi-supervised hosted products will also have priority access qualifications.

Following the high growth brought to the industry by full hosting, semi-supervised hosting has become a hot topic in the cross-border e-commerce field by 2024, with platforms such as AliExpress, Temu, and Alibaba.com following suit. In the cross-border B2B field, Alibaba.com is the first platform to launch a semi-supervised hosting model. Merchants who have spot goods and can meet the 3/7 day delivery commitment can join. They can entrust complex logistics fulfillment, funds, after-sales and other processes to Alibaba.com, ensuring independent operation and pricing and receiving payment as soon as goods arrive, through the second-level account settlement.

Some merchants have expressed that Alibaba's semi-supervised hosting covers the widest range of industries, is open to all industries, and industrial products such as machinery and new energy can also participate in Alibaba's semi-supervised hosting. In terms of delivery timeliness, Alibaba is more lenient than other platforms, and it is more friendly to cross-border live streaming with logistics time guarantees , and will heavily invest in semi-supervised cross-border live streaming . Another merchant told Ebrun that the main significance of the semi-supervised hosting to them lies in product testing and conversion: the traffic support of the semi-supervised hosting can bring a large number of small and medium-sized buyers to the merchants.