Amazon's 2024 CES: Partnership with Panasonic, BMW, and Siemens, Generative AI Remains a Focus

[Ebrun Original] At this year's CES exhibition, Amazon announced several new initiatives: it has formed a global partnership with Panasonic; demonstrated real-time in-car generative AI with BMW; introduced Matter screen casting functionality into the Prime Video application; showcased the latest generation of Zoox autonomous taxis; and upgraded the Alexa AI conversational experience, among others.

1. AWS Teams Up with Siemens to Embed Generative AI in Applications

Siemens is integrating Amazon's Bedrock with its low-code platform Mendix in the Siemens Xcelerator product suite, allowing more users to use AWS's generative AI to build, extend, and enhance existing applications, choosing generative AI models that best suit their specific use cases, and quickly and securely incorporating these models into their applications. This will simplify, accelerate, and streamline software development, enabling users to easily integrate generative AI capabilities with just a few clicks.

2. Amazon Fire TV Partners with Panasonic Globally

Panasonic has announced a global partnership with Amazon to integrate Fire TV into its new smart TVs starting in 2024. Panasonic also launched two flagship OLED smart TVs, the Panasonic Z95A and Z93A models, which will allow users to easily launch applications, play music, search for titles, and use Alexa's far-field voice control to operate compatible smart home devices. When the TV is not being used for viewing content, these TVs will transform into dynamic displays with the Fire TV environment experience.

3. Some BMW Products Will Integrate Alexa Technology

BMW announced that it will begin using Amazon's Alexa technology in the language assistant of some of its vehicles starting this year. At CES 2024, BMW and Amazon showcased a language assistant product based on Alexa's artificial intelligence model, which can perform advanced language processing and generate relatively complex responses.

4. Amazon Will Be the First to Support Matter Screen Casting, Unrestricted by Operating Systems

At CES, Amazon announced the launch of Matter Casting, enabling users to directly cast content from iOS and Android mobile devices to Fire TV and Echo Show 15 devices, providing a more convenient cross-device viewing experience.

5. Zoox Unveils the Latest Generation of Autonomous Taxis

Zoox showcased the latest generation of autonomous taxis at CES 2024. Founded in 2014, Zoox was acquired by Amazon in June 2020 and became the first company in U.S. history to use autonomous taxis for passenger transport on public roads.

6. Updated Alexa Conversational Experience, Providing AI Conversations in Various Scenarios

Currently, Alexa users can engage in entertaining conversations with different characters, including interacting with a fitness coach, seeking insights from historical figures like Socrates, obtaining book recommendations from a librarian, and playing role-playing games. Additionally, Splash is connecting its AI music creation technology with Alexa, allowing users to interact with Splash's experience to create their own songs, and more.

7. Some Companies Invested in by the Alexa Fund

Amazon also showcased some companies invested in by the Alexa Fund at CES, including MultiOn, which launched a new personal AI agent product that allows users to accomplish tasks such as making restaurant reservations or inviting friends to dinner; and Embodied, a company focused on AI robotic companions and more.