Similarweb Data: Temu's Monthly Unique Visitors Reaches 467 Million, Ranking Second in Global E-commerce

[Ebrun Original] On January 10th, it was reported by foreign media that according to data released by SimilarWeb, in December 2023, Temu had reached a total of 467 million unique visitors, on par with Aliexpress, ranking second globally. Amazon leads with 2.659 billion users. Shein has 1.723 billion users, ranking third.

Six months ago, in June 2023, Temu was only ranked fourth in this list, with 2.263 billion users globally. At that time, Amazon (2.345 billion users), Aliexpress (4.218 billion users), and Shein (2.513 billion users) were ahead of Temu in the rankings.

This means that Temu's unique visitors have soared by 106.4% in the past six months.

Since entering the U.S. market in September 2022, Temu, under Pinduoduo, has become one of the fastest-growing cross-border platforms in history. When Temu first launched in the U.S., its monthly GMV was only $3 million, but by the third quarter of 2023, Temu's sales had reached $5 billion. According to previous reports, Temu's total GMV target for 2023 was $14 billion, and an astounding $30 billion for 2024.

Foreign media analysis suggests that its rapid growth is mainly due to its unprecedented aggressive cost-effective tactics, ultra-low-priced products, and substantial discount vouchers that have rapidly attracted early users. In addition, the platform's vigorous marketing promotion and social virality have also contributed to its popularity in the European and American markets.

Currently, Temu has established sites in 48 countries across North America, Europe, the Middle East, Southeast Asia, and Latin America. Its app has also achieved top rankings in several countries, reigning at the top in the U.S. for 170 days, in Canada for 125 days, and in Australia for 20 days.