SHEIN, alongside ChatGPT, becomes one of the most beloved brands for young people in the United States

[Ebrun Original] Chinese brands and businesses continue to rise overseas. Recently, the "Top 10 Fastest Growing Brands in the United States in 2023" survey report released by the well-known American consulting firm Morning Consult shows that SHEIN ranks fourth on the "Top 10 Fastest Growing Brands in 2023" list, alongside many internationally renowned brands such as ChatGPT, Zelle, OpenAI, Facebook, and CocaCola, making it the only Chinese brand to be selected for the above list.

It is worth mentioning that SHEIN also ranks second in the "Top 10 Fastest Growing Brands among Millennials in 2023," alongside ChatGPT, becoming one of the most beloved brands among American millennials (born from 1981 to 1996).

By combining the two lists, it can be seen that as the influence of Chinese brands represented by SHEIN continues to expand, Chinese brands are rising in the international market, and a new generation of globally oriented Chinese companies are continuously stepping onto the world stage.

Alongside ChatGPT, Chinese Brand SHEIN Wins the Hearts of Overseas Consumers

By analyzing the growth in the number of consumers considering purchasing products from this brand in the next year, Morning Consult analyzed 1586 brands and conducted a random survey of over 17,000 consumer samples, from which it derived the "Top 10 Fastest Growing Brands in 2023" list, including various segmented consumer market lists such as Generation Z, Millennials, Generation X, and Baby Boomers.

ChatGPT, developed by the American AI research laboratory OpenAI, is a phenomenal application that attracted over 100 million users in just over two months after its launch, becoming the fastest growing consumer application in history. In the "Top 10 Fastest Growing Brands in the United States" survey report released by Morning Consult, ChatGPT deservedly topped the overall list. Following closely after were Starry, Zelle, and SHEIN. Starry is a lemon-lime soda sold by PepsiCo in the United States, Zelle is a well-known digital payment platform, and SHEIN is an online fashion retailer from China that is sweeping overseas markets. SHEIN is also the only Chinese brand selected for the list.

Caption: Top 10 Fastest Growing Brands in 2023

For all surveyed consumers, SHEIN, Amazon Pharmacy, e.l.f., and Clinique are well-known brands and retailers on this list. According to the report analysis, older consumers, Generation X, Baby Boomers, and Millennials have shown a growing interest in SHEIN, with the Millennials showing the most significant increase in interest. In addition, SHEIN has regained a dominant position among core audiences in Generation Z.

Caption: The growth trend of SHEIN in various segmented consumer groups in 2023

From the segmented list, ChatGPT also ranks first as the "Top 10 Fastest Growing Brands among Millennials in 2023." Thus, it is evident that American millennials are paying great attention to cutting-edge applications of artificial intelligence. Interestingly, according to the rankings, SHEIN closely follows, becoming the second most popular brand on the list and garnering significant love and favor from young American consumers.

Caption: Top 10 Fastest Growing Brands among Millennials in 2023

It is worth noting that this is not the first time SHEIN has made it onto this list. In 2022, SHEIN ranked eighth among the most popular brands for Generation Z (aged 18-25) women, alongside more than 20 international brands such as YouTube and Google on the 2022 list of most beloved brands for Generation Z. The survey results show that Generation Z women's favorability towards SHEIN is 29.26 percentage points higher than that of Generation Z men.

Similarly, according to the latest survey in the fall of 2023 by the financial services firm Piper Sandler, SHEIN has achieved the second place as the most popular shopping website and the fourth place as the most popular clothing brand among American youth, making it the only company to be selected for both lists alongside Nike, and becoming the most beloved clothing brand among American youth.