Forever 21 officially launches on SHEIN, ushering in comprehensive online and offline collaboration

[Ebrun Original] On Thursday, November 16th (US time), Forever 21 officially launched on the SHEIN website, selling over 300 of Forever 21's best-selling items, including 126 exclusive styles co-created by Forever 21 and SHEIN, designed by SHEIN and produced using SHEIN's industry-leading flexible on-demand production model.

Last month, Authentic signed an agreement with SHEIN for the Forever 21 brand. According to the terms of the cooperation, SHEIN will design, manufacture, and distribute a range of Forever 21 clothing and accessories, including casual wear, sportswear, and swimwear. This line will be exclusively available for sale on SHEIN's US, European, and some Australian websites.

In addition to online collaboration, SHEIN is also continuing to advance its offline channel cooperation with Forever 21. Just last month, SHEIN launched the first pop-up store in a Forever 21 store at Ontario Mills shopping center. It is reported that the store attracted over 7,000 consumers in four days. Jamie revealed that this drove a 62% year-on-year sales growth for Forever 21.

Last week, SHEIN also launched a home concept "Holiday Home" pop-up store in Forever 21's Times Square store in New York.

SHEIN's stores include autumn flagship products, modern neutral clothing, fashionable denim clothing, casual wear, special occasion clothing, and seasonal products, and provide plus-size products. The prices for women's wear, men's wear, shoes, and accessories range from $12.99 to $49.99.

The deepening strategic cooperation between Forever 21 and SHEIN lays the foundation for more brand collaborations in the future. Jamie stated that his company has more than 50 brands and can collaborate with SHEIN to enter into broader categories such as furniture and home in the future. Based on the cooperation with Forever 21, this is just the beginning.