SHEIN fully launches Black Friday promotion, providing official stocking suggestions

[Ebrun Original] Recently, SHEIN's official website has fully launched the Black Friday promotion-related pages and shopping tips. Taking the U.S. site as an example, the "Black Friday Grand Promotion" officially kicked off on November 13 and will continue until Cyber Monday on November 27.

It is understood that SHEIN's "Black Friday Grand Promotion" special page provides consumers with purchasing recommendations for various scenarios. The "customer favorite" component will provide purchase suggestions for different product categories. With various promotional pages, promotion tips, and shopping features, coupled with the strong "Black Friday" shopping atmosphere on the platform, it is expected that various products on the SHEIN platform will experience a peak in sales traffic.

In addition, it is noteworthy that there is a significant fluctuation and increase in sales volume for all categories during Black Friday (November) each year. Reasonable stocking, reducing out-of-stock rates not only meets the requirements of delivery time indicators but also helps to capture the time of the holiday promotion, maintain sales volume, and reduce losses. In response to this, SHEIN has also provided corresponding stocking recommendations:

First, ensure timely delivery and reduce out-of-stock rates. Give priority to following up on out-of-stock orders or orders about to go out of stock. For in-stock items, arrange delivery as a priority; for items out of stock, arrange production as a priority in combination with triggering logic. When popular or potentially new items are out of stock, production should be expedited to replenish inventory, and regular stocking should be carried out only after confirming that sales volume can be restored.

Second, constantly monitor product sales volume and analyze the product life cycle. New items released can be stocked using "high-sales new item reminders" and "new item reorder guides," closely monitoring changes in sales volume of new items and timely stocking potential items.